Paul is the Creative Managing Director of The SEA a service innovation design company. The SEA develop business strategies and design solutions for businesses. A large number of these projects look into the future of services for mobile, web, TV and PC. Clients include Orange, Camper, NHS, DCMS, NEC. The SEA have also funded and launched their own ventures — Weglu and OOKL. Previously Paul was at Orange with worldwide responsibility for the brand. He has worked for Tesco — designing the retail experience across all departments — and at Knoll — leading the design team in Italy. He is a Design Associate for the Design Council and a Mentor for Wayra .