Priya is founder of Design for Social Change (D4SC) — A win-win social impact business for communities, local business and global brands. D4SC marries real-time citizen data with grassroots action through Changify its mobile crowd intelligence platform for creating better neighbourhoods.
She has 12 years hands-on strategic digital product design and leadership experience responsible in creating market leading products with unique IP for household brands e.g. BBC iPlayer – No.1 brand in UK and Nokia Asha Smart Phones commanding 35% market share in Asia. Her designs have boosted share value by 18%, created valuable online properties and paved way for successful start up exits worth over millions. She is an invited speaker at SXSW, O’Reilly ETech, MEX, TEDx, Apple Computers Inc, 2013 D&AD Mobile judge and tutor at The Mobile Academy hosted by UCL & Mobile Monday.
Priya is a RSA fellow with a MA in Interaction Design from Royal College of Art and holds patents for iPlayer & Nokia Asha phones.