Programme

Our Spring 2014 pro­gramme runs from 25th March to 27th May, every Tuesday and Thursday evening with a break for half term week of 21st April. The first session is 6.30–7.30pm and the second at 8-9pm. Ses­sions are at Ideal London, 69 Wilson Street, EC2A 2BB (on the junc­tion of Paul Street / Wilson Street / Worship St).

The ses­sions are organ­ised in to 4 areas and are coded as follows: G: General, B: Busi­ness, D: Design & T: Tech­no­logy. Please note that there may be changes to this timetable.

Date
Code
Session
Tutors
25 MarG1Welcome to the ProgrammeJulia Shalet
G2The Mobile LandscapeJo Rabin
27 MarG3Meet & decide on your projectJulia Shalet
T1Technology OverviewJo Rabin
1 AprilB1Business Model canvasDave Chapman
D1Establishing Needs & OpportunitiesJulia Shalet
3 AprilB2How to write Business CasesIan Merricks
D2Defining your Value PropositionPriya Prakash
8 AprilD3Defining Design PrinciplesPriya Prakash
D4Creating the Core Customer JourneyPriya Prakash
10 AprilD5How to write User Stories Priya Prakash
T2How to work with iOsKieran Gutteridge
15 AprilT3AndroidViji Pathy
T4X PlatformTim Closs
17 AprilT5HTML5 & Mobile WebBruce Lawson
B3BrandPaul Phillips
22 AprilHALF TERMHALF TERM
HALF TERMHALF TERM
24 AprilHALF TERMHALF TERM
HALF TERMHALF TERM
29 AprilT6PrototoypingTim Brooke
B4The Mobile Payments LandscapeTim Green
1 MayT7Mobile TechnologiesSteve Devo
B5Brands & Mobile MarketingAlex Meisl
6 MayB6LegalSam Skelton
B7Marketing your Mobile ProductMeaghan FitzGerald
8 MayT8APIs & Back EndsRonnie Mitra
B8Getting FundingJohn Spindler
13 MayD7Agile & Lean PracticesCraig Strong
D8DIY User ResearchJulia Shalet
15 MayB9DIY PRLisa Devaney
D10Design ReviewPriya Prakash
20 MayB10Building a BusinessRussell Buckley
D11Building Desirable ProductsJohan Brand, Jamie Brooker
22 MayG4Drop in Surgeries 20+ Expert Tutors
G5Drop in Surgeries 20+ Expert Tutors
27 MayD12User Advocacy (15 mins)Julia Shalet
G6Your NightYou
Session mater­ials are made avail­able to all par­ti­cipants so no need to worry about missing a session.