Programme

The current pro­gramme is 23 April — 27 June 2013. Ses­sions are held at Woburn House Con­fer­ence Centre, 20 Tav­is­tock Square, London, WC1H 9HQ in the Main Hall. Running every Tuesday and Thursday evening, the first session is at 6.30–7.30pm and the second is 8-9pm. There are always further dis­cus­sions over drinks in a local pub afterwards. 

The ses­sions cover Tech­no­logy (T), Design (D), Busi­ness (B) and General (G). All are delivered by industry pro­fes­sionals who have been there and done that — see the Who’s Who page.  Session mater­ials are made avail­able to all par­ti­cipants so no need to worry about missing a session.  Here is the latest pro­gramme — subject to change: 

Date
Time
Code
Session
Descrip­tion
Tutors
23/418:30G1Welcome to the ProgrammeProgramme Overview - your time to ask questions, make suggestions and work out how you are going to engage with the programme.Julia Shalet, Alastair Moore, Jo Rabin
20:00G2Get your Project togetherTime to meet each other & see if you are going to work alone or team up. Establish the idea that you will adopt to work on through the programme. Julia Shalet & All
25/418:30G3Mobile LandscapeThe future of mobile is the future of everything. All the technologies to connect the world already exist and will become more pervasive and ingrained in everyday society in just a few short years.Jo Rabin
20:00T1Technology OverviewOverview to the Technology Stream - from terminology to where the contentions lie & what's going up and what's going down in the format of an unPanel.Jo Rabin, Michel Sabatier, Ian Masters, Adam Cohen-Rose
30/418:30D1Needs & OpportunitiesHow to confirm users' needs and pain points using a DIY Toolkit.Julia Shalet
20:00D2Value PropositionBuild on the insights you now have to articulate the benefits you are offering with tools like writing your first Adcept, Press Release and tweet from a fan/critic. Priya Prakash
02/518:30B1Business CasesGet the business case toolkit and make sure your product makes financial sense. Explore ways to monetise, think through different revenue streams, validate your assumptions and be sure to count all the potential costs. Ian Merricks
20:00B2Business Model canvasDesigning a killer product is only half the puzzle of building a new business. The other half is creating a break-­through business model. Start to use Osterwalder’s Business Model Canvas to dissect, analyse and invent new business models.Ian Macmillan
07/518:30T2HTML5 & Mobile WebHTML5 isn’t just about mobile, but it has many features designed for developing applications that run anywhere the Web can run. Find out from our main man .Bruce Lawson
20:00T3iOsAn introduction to the world of Apple & iOs. A session for everyone! (In-depth technical questions can be answered on Drop in Night)Kieran Gutteridge, Adam Cohen-Rose
09/518:30D3Design PrinciplesNow you have your Value Proposition, get the right design for your users - learn how to use Mind Maps, Task breakdown flows & IA blocks to work out how users will complete the core tasks in the real world. Priya Prakash
20:00D4Core Customer JourneyWork with your users to create great experiences by identifying the barriers and pain-points in their way. Learn how to build a UX Strategy & a Product Roadmap to avoid feature creep.Priya Prakash
14/518:30T4AndroidAn introduction to the world of Android. A session for everyone! (In-depth technical questions can be answered on Drop in Night)Viji Pathy
20:00D5User StoriesOnly now are you ready to write product requirements - "User Stories". Reflect on methodologies: Agile/Lean/Scrum & how to best work with technical teams. Then we can move to prototyping…Priya Prakash
16/518:30T6Cross PlatformAn introduction to the world of Cross-Platform. A session for everyone! In-depth technical questions can be answered on Drop in Night.James Hugman
20:00B3PaymentsWhirlwind tour through Operator billing, mobile wallets, NFC contactless payments, mobile money transfer, mobile card readers & disruptive new ideasTim Green
21/518:30D6Prototyping Part 1Have we got the concept right in the utility of the design? Now we focus on the holistic flow, creating the desired experience rather than the detailed feature list using a wide range of tools for lo-fi pro­to­typingTim Brooke
20:00T5Prototyping Part 2Now we start to bring the concept Customer Journey to life. Does it work as intended for the user? We now can move more in to functionality and go back to users to gauge their response.Tim Brooke
23/518:30T6Mobile TechnologiesA practical look at other mobile technologies SMS, M2M, NFC, Sim, Mobile Network and RadioPhil Knight
20:00B4Creating your BrandNow you know your value proposition, what your product is going to do & how you might market it, here is a toolkit on how to create a meaningful brand. Katrina Damianou
HALF TERMGo engage with your users!
04/618:30B5Brands & Mobile MarketingEvaluate the wide range of mobile technologies available to a marketer with reference to best practice case studies from some of the world’s leading brands - not forgetting how to deliver ROI & high customer engagementAlex Meisl
20:00D7Building Desirable ProductsHow can we craft products that people enjoy using again and again; products that are responsive to our environments and context and those that look great on every single device?Johan Brand, Jamie Brooker
06/618:30B6LegalFrom engaging with clients & suppliers to owning your IP and from data privacy to brand protection, our Legal wizz will take us through his checklist of what to watch out forSam Skelton
20:00D8Design ReviewTogether we will learn how to self-critique the experiences we have created using your Design Principles, heursitics and a UX checklist. Priya Prakash
11/618:30B7Getting FundingWhat are the different ways to get hold of investment? From grants to family contributions, start up funds to tax breaks…John Spindler
20:00T7APIs & Back EndsOften an over­sight: what considerations are there when choosing back end systems — what fits with what? What should be avoided? What can you plug in to save development time?Ronnie Mitra
13/618:30B8DIY PRGet some attention! Find the best tools in the PR box and build your own PR Plan with our expert in residence!Lisa Devaney
20:00B9Marketing your Mobile ProductYour success depends on reaching and activating your mobile customers. See how to create interactions via non-mobile touchᆳpoints; integrate mobile discovery with other media channels and how to reach audiences through ads and content on their mobile devices.Rob Thurner
18/618:30D9Customer FeedbackStay close to your customers - what research methods to use when & what pitfalls to avoid. A session of tool-kits & live demos. Julia Shalet
20:00B10Building a Business PanelWhat does it take to succeed? How do you build a great team? Get answers to these questions and more from our panel of entrepreneurs.Will Lovegrove, Sokratis Papafloratos, Ryan Gallagher
20/618:30G4Drop in Surgeries Part 1Our experts will be offering 20 minute open surgeries on a variety of topics.Around 20 Tutors from our Who's Who
20:00G5Drop in Surgeries Part 2Our experts will be offering 20 minute open surgeries on a variety of topics.Around 20 Tutors from our Who's Who
25/618:30B11Financial ManagementA candid session with Mark Curtis about the pros and cons of raising money, how to set up boards, manage investors and moreMark Curtis
20:00B12Continuous Improvement (Lean)Dave Slocombe gives us the inside scoop on how adopting certain working practices & attititudes help to make Lastminute.com lean, agile & efficient in meeting their users' needsDave Slocombe
27/618:30G6Your Night! Part 1Pitch / Test an Idea / Demo / Do a Trial! This is your opportunity to get feedback from the participants of the programme!All
20:00G7Your Night! Part 2Pitch / Test an Idea / Demo / Do a Trial! This is your opportunity to get feedback from the participants of the programme!All
21:00End of Programme Party Come Celebrate - Eat, drink & admire each others progress at a secret UCL Location!All