Further Reading — Insights from Forum Oxford #needtoknowmobile

Thanks to Pan­telis Mourato­glou from our 4th Academy for sharing his thoughts: 

1. The first major thought raised by Haydn Shaugh­nessy was whether busi­nesses have really under­stood how sig­ni­fic­antly mobile is trans­forming their markets. That the big mobile com­mu­nic­a­tions pro­viders find it chal­len­ging to keep up with the evol­u­tion of tech­no­logy? Karim Lesina gave us a good example of how dif­fi­cult it was for AT&T to keep up with 3G and 4G. The lesson was how important it was to invest in innovation.

2. Emer­ging markets vs Mobile – Today 170m mobile devices operate in Brazil. Revenue made in mobile 2013: $25bn with $70bn to be made from mobile in Brazil in 2017 according to Patricia Timoner. It was inter­esting to find out also that Brazilians do not mind ads — in fact they enjoy them!

3. Can I fund my app without going to the bank? In line with Sean Kane’s present­a­tion, crowd­funding is increasing in volume ($-wise and player-wise). Com­munities like F6s help the start-up world to connect. (Note: he is a founder at F6s)

4. The top 5 coun­tries with the highest com­bined revenue for both app stores (Google + Apple) are South Korea, China, Japan, US, UK. The best App ana­lytics tools, according to Chris Book: Flurry, AppSee, X-Mobile Tracking.

5. Mick Rigby, Richard Downey and Tony Pearce all emphas­ized the sig­ni­fic­ance of making your app dis­cov­er­able and then keeping high levels of engage­ment with your cus­tomers post-download. Have a look at Peggy Anne Salz’s  book — Appo­nomics. Jeanette Carlsson gave us the tip of focus­sing first on what the cus­tomer wants and needs before and be focussed about where to reach them.

6. If you want to know how to reach inter­na­tional audi­ences for your start-up in 3 years, look up Lee Omar’s journey — and I would also recom­mend readying about Patrick Bergel’s Chirp.io story.

7. Security - listening to David Rogers made me realise how important security is in this fast moving environment.

8. The power of media is to a certain extent shifting away from media pro­viders to people thanks to mobile. Proof of citizen journ­alism according to Tineka Smith, is found during last year’s protests in Turkey, where people become the media. Cath­erine Mul­ligan on Internet of Things (IoT), created a picture where inter­con­nectivity con­structs a world full of smart cities. Life is sup­posed to be easier (smarter) with inter­con­nectivity. But how sure can we be about that?

Overall, it was a great exper­i­ence where I got most recent updates about mobile and met awesome people that have made it in mobile. I found out about the con­fer­ence through The Mobile Academy so ulti­mately, thanks goes back to you guys!


Insights from an audience with @RussellBuckley #needtoknowmobile

I asked par­ti­cipants to note down key insights and quotes from the Q&A session with Russell Buckley and here is the smor­gas­bord we got:

  • If you haven’t read The Lean Start-up, you should
  • You can’t do a start-up part time
  • A part of busi­ness is about learning from your mistakes
  • The time to give up your day job is tomorrow
  • Just because some­thing can be done doesn’t mean it should be done
  • Try to let data drive your decisions
  • Timing is very important for innovation
  • On recruit­ment: Trust your gut feel, your stomach is your 2nd brain
  • I’m not a digital native, I’m a digital immig­rant — the context was that founders really ought not to be working on products that are outside of their natural exper­i­ences — so Russell would not see himself starting a new tech busi­ness for teenagers
  • On co-founders: you must like and respect each oter and have clear areas of responsibility
  • Not everyone can be an entre­preneur, so make sure you’re really com­mitted to the idea before you start and try and find ways to con­stantly improve your per­form­ance through ment­oring, reading and talking to your peers
  • Don’t get carried away by and idea — make sure there is a marketRussell
  • Don’t have more than 2 or 3 founders
  • Speed can be the big advantage for start-ups
  • Have a vision and be able to com­mu­nicate it — being good at com­mu­nic­a­tion is a very important skill
  • The board of dir­ectors should be an odd number, but never more than two”  Russell quoting the dude from Fiat!
  • Touch Surgery are a really good example of some­thing I am excited about right now
  • You can take on the big guys and win if you focus on doing one thing and doing it really well - the context was not to get dis­tracted if a cus­tomer asks you to solve a dif­ferent problem that the one you are offering a solu­tion for

Many thanks to Russell for taking the time to come and be inter­viewed by us — it was a total pleasure - full of prac­tical, been-there-done-it advice and fired us all up!

Further reading on Agile from @CraigStrong

Thanks to Craig for a fab­ulous debut at the academy last week. Here is some further reading in response to the many ques­tions that you asked!

Agile At Spotify (Case Study)


Made By Many — Skype In The Class Room (Case Study)


Free monthly meet ups Dis­cussing real work applic­a­tion of Agile


Some recent talks
Jeff Gothelf — Building Suc­cessful In-House Innov­a­tion Teams
Sophie Freier­muth — Integ­rating UX into your Agile team
Roman Pichler — Making Agile Product Roadmaps work ­
Emily Webber from GDS 


Free Ebook cov­ering real life applic­a­tion of Scrum
This book aims to give you a head start by providing a detailed down-to-earth account of how one Swedish company imple­mented Scrum and XP with a team of approx­im­ately 40 people and how they
con­tinu­ously improved their process over a year’s time.


Car Built Using Scrum



Basic Intro Guide To Scrum


Scrum for star­tups


Agile at GDS (Tra­di­tional envir­on­ment where lot’s of paper­work existed that shifted)

Drop In Night

P1050886At Drop In Night you will each be able to select 3 x 20 minute ses­sions. This will be on a first come first serve basis from 6.25pm — so depending on what time you arrive, you may not get your first choices.

To make the most out of Drop In Night:

  • Take a look at the list of experts (check out the Who’s Who) and think through who you most want to get a session with
  • Prac­tice your elev­ator pitch — with only 20 minutes, you want to get to your ques­tions as quickly as you can
  • Con­sider teaming up — perhaps you have the same ques­tion as someone else and you can share ses­sions … more bang for your buck
  • If you do not want any advice, ask others if you can sit in on their sessions

Here are the list of sur­geries on offer (there may be some small changes to this list)

Niall Roche — Tech­nical App Devel­op­ment
Richard Groves — iOS Devel­op­ment
Tim Closs — Cross Plat­form Devel­op­ment
Meaghan Fitzgerald — Mar­keting
Paul Philips — Brand
Michel Sabatier — Getting invest­ment
Ann Zit­ter­kopf — Building a Busi­ness
Viji Pathy — Android Devel­op­ment
John Spindler — Fin­an­cing
Alastair Moore — Busi­ness Models & Lean
Jo Rabin — Tech & Busi­ness Advice
Priya Prakash — Design
Sam Harper — Legal
Craig Strong — Scrum & Lean
Elliot Dell — Career Management


#needtoknowmobile Marketing with @MegFitz & @Meislonmobile


Course Dir­ector, Julia Shalet with Meaghan Fitzgerald

We hosted a Meet the Experts Round Table dis­cus­sion at #SESLon con­fer­ence this week on Mobile Mar­keting with our tutors Meaghan and Alex. It was an inter­esting session as each come from a dif­ferent back­ground: Meaghan is all about mar­keting a mobile product and Alex is about how brands best use mobile as a mar­keting channel. I asked them about their most inter­esting ques­tion and here is what they said:


Alex talked about the leading Spanish busi­ness school who despite being able to show that half their website traffic was on mobile, were still having trouble con­vin­cing their middle-aged MD to develop the mobile channel. The nub of his advise was to take him out and about, to watch what real people out there are doing on their mobile — classic is to go on a bus and just watch. At The Mobile Academy, being user-centred is one of our core prin­ciples and we know that the best way to back up an argu­ment is to connect decision makers dir­ectly with end users so that they can see what is hap­pening for them­selves. Let users do the talking.


Meagan also had a similar ques­tion — about how to get budget assigned to devel­oping the mobile channel. Her answer was that you do not want to create a “mobile strategy”. Instead, mobile access and channel devel­op­ment should be part of each mar­keting budget line — it should part of direct mar­keting; advert­ising; acquis­i­tion and so on. Users are mobile; there­fore all the ways to reach them also need to be mobile optimised.

Thanks both — you are truly #need­to­know­mobile industry experts! Meet them and our other tutors on our next pro­gramme, starting March 25th — May 27th. You can register here